James has now created the logo for our production company and the news broadcast.
Research
To create our logo, we first looked at other news organizations logo's to establish what the professionals were using, as a logo is a central recognition point for viewers its important to get it right.
BBC News:
The colour scheme is what immediately strikes a viewer, with the deep red attracting the eye to ensure the viewer is alert and differentiates itself from the other BBC programmes that it follows. Also, local news programmes will just use a standard font to put next to the logo, to create continuity within the news branding, for example:
ITV News:
It's clear that ITV have gone for a more neutral approach in terms of colour scheme, continuing with the overall colour scheme of the channel. Also the reflective angle could represent the stance they take on news-reading, perhaps giving time to reflect on the story itself rather than blitzing through every story.
Channel 4 News:
Again, Channel 4 have gone for a simplistic approach, appealing to a wide audience and making the news broadcast easily recognizable whilst still being heavily associated with the channel.
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