Research

Running Order:

BBC News @ 6: 1) Hillsborough Disaster
                            2)Libya Ambassador

BBC News @ 10: 1) Hillsborough Disaster
                               2) Libya Ambassador
                               3) Eurozone Crisis mices
                               4) Deaf

Brand Identity - Opening Sequence Analysis 

The heavy beat present in this clip reflects the serious nature of the News itself, perhaps a representation of the target audience, that being to 40 and onwards, whereas the News beat clip is lighter and less serious, perfectly suited to the young audience of CBBC. Similarly, the Channel 4 news clip has a more serious tone to the music, with lower tones and more bass, helping to establish both its brand identity, as a serious news broadcaster, and its target audience of the middle aged and above. The graphics of the newsround clip clearly distinguish themselves from the other two because of the simplistic manner of the shapes and light editing in terms of colours, for example the BBC use harsh red and yellows compared to the greens of blues of Newsround. Interestingly, channel Four opt for light blues and purples to establish how different they from the BBC perhaps.

The mis-en-scene is strongly differianted between mainly the BBC news and Channel 4's with Newsround, whilst newsround has a low sofa with a large green screen, the other two comprise of large screens containing relevant images and titles regarding the news.

2) It is clear that both channel 4 and the BBC are aiming their relevant programs at an older audience, whether that be the more formal mode of address or the harsher graphics. On the other hand, newsround is clearly aiming for the younger audience, because of its screening always being shown during CBBC times, meaning it would be from 6 to around 12.

3) All the title sequences clearly have merit with there respective audiences, hence their success, however i think the BBC's perhaps more than the rest, because of the tension it creates.