Storyboards & Progress Update

Over the last we have constructed a series of storyboards in order for the filming process to run more smoothly - so we're not making up shots on the day. 

Audience Profile & Research

The BBC local news provides a stable platform on which to base our news production on, they're established brand attracts regular viewers because of their consistent quality in there filming approach.

In a recent review of BBC News and Local radio it stated that the majority of their audience is over 50, this is reflected in their stern approach to news-reading, often offering the clear facts in a stern yet clear tone. Although this makes the news easy to understand, it can appear a little formal and authoritative to younger audiences, even perhaps alienating them.

For our individual news production, we want to include this younger audience, perhaps working towards a more family orientated audience, with age upward of around 32, so not to exclude and patronize the older audience by making the broadcast too niche. The main way TBC News will attract this audience is through a more informal studio layout, perhaps more similar to that of the One Show on BBC1 or Daybreak on ITV1. This provides a more relaxed attitude that these viewers would find more appealing.

Also to attract this audience, we will adapt the style of the regular news presenters into something a little more informal, perhaps including some opinion into the matter but not enough to influence the viewer, this would help distinguish our production from the main BBC broadcasts which come off a little cold at times. However, it is still crucial that all presenters involved wear smart costumes in order for the program to be considered reliable.

Our Audience Demographic:

32-70 with no specific gender bias

In order for us to successfully portray a professional image, we conducted some direct research into our audience demographic using both qualitative and quantitive data.

We divided the audience into small sub-categories: 32-40 41-55 56+ (5 respondents for each category - 15 in total)

We then asked them a number of questions:

"What is your age?" (would then be placed into relavant category)

"Do you regularly watch local news programmes" (yes/no answer) 

11 yes vs 4 no

"If no, why not?" 

The main reasoning for this was that local broadcasts often use irrelavant stories that arn't of particular interest, particularly noted amongst younger spectrum of demographic.

"What do you expect from a professional local news programme?" 

Most answered stating important LOCAL issues, for example some quoted coverage of individual issues that particularly affect this area - a recent example being the closure of Brixham Coastguard. 

It is clear from this research that it is essential to use important LOCAL issues in order to convey any sense of professionalism - but it also confirms our demographic with most regularly watching local news programmes.