TBC News Logo & Research

James has now created the logo for our production company and the news broadcast.

Research

To create our logo, we first looked at other news organizations logo's to establish what the professionals were using, as a logo is a central recognition point for viewers its important to get it right.

BBC News: 

The colour scheme is what immediately strikes a viewer, with the deep red attracting the eye to ensure the viewer is alert and differentiates itself from the other BBC programmes that it follows. Also, local news programmes will just use a standard font to put next to the logo, to create continuity within the news branding, for example: 

ITV News: 

It's clear that ITV have gone for a more neutral approach in terms of colour scheme, continuing with the overall colour scheme of the channel. Also the reflective angle could represent the stance they take on news-reading, perhaps giving time to reflect on the story itself rather than blitzing through every story. 

Channel 4 News:

Again, Channel 4 have gone for a simplistic approach, appealing to a wide audience and making the news broadcast easily recognizable whilst still being heavily associated with the channel.

Animatic

Progress 26/10/12

Todays lesson involved the creation of the animatic, produced from the storyboards we created earlier, this was done by myself and James and is the final piece of planning we aim to do before we begin shooting. My personal role was editing the animatic, whilst James scripted. 

Storyboard

In order for a successful production, pre-planning is essential, part of this includes the creation of a storyboard and it was my responsibility to produce this essential piece.

 I went for a slightly alternative way of creating it, instead of drawing the exact shot, I found similar images to the ones we wanted, paying particular attention to the establishing shots and stuck them onto the storyboard. I believe this give  us more creative freedom on the shoot day whilst still having clear plans to work from. 

Progress Update VLOG

Progress 16/10/2012

After deciding to create a group blog we quickly realised we need a name for this, after much consideration it was agreed we would call the News Production company TBC.
  These initials stand for Torquay Broadcasting Company, a name we feel sits comfortably with our target audience of the community within the local area, whilst still sounding professional.

Currently, we are working towards our opening sequence, with initial storyboard under construction. With myself coming up with the initial concept and then Taylor and I developing it further.

The initial idea is based on the concept of sports and activities. We want to open with a skateboarder on the extreme left of frame, changing into perhaps someone on a bike then ending with someone on a mobile phone, using twitter to broadcast a new story, bringing a contemporary twist to the production.

Further Research

Pitch

EDIT 20/10/2012

After much deliberation we have shifted the target audience from a teenage audience to a more wider and perhaps older target audience, similar to the local BBC news programmes. However, our lead story remains the same, getting the teen and younger perspective on the drastic education changes. 

Progress 20/9/2012

Todays lesson mainly included discussions on the film pitch required for the A2 production. We felt it appropriate to create a filmed style approach for this task, as we felt we could more easily and creatively express our views on our production.

Initial Research

Today we began our initial research into news productions. Firstly we began by watching previous years A2 news productions and noting their styles of interaction with the viewers and how they had tailored their broadcast to a particular audience, of particular interest was their use of professional techniques noted in various 'parody' news how-to videos.

Research

Running Order:

BBC News @ 6: 1) Hillsborough Disaster
                            2)Libya Ambassador

BBC News @ 10: 1) Hillsborough Disaster
                               2) Libya Ambassador
                               3) Eurozone Crisis mices
                               4) Deaf

Brand Identity - Opening Sequence Analysis 

The heavy beat present in this clip reflects the serious nature of the News itself, perhaps a representation of the target audience, that being to 40 and onwards, whereas the News beat clip is lighter and less serious, perfectly suited to the young audience of CBBC. Similarly, the Channel 4 news clip has a more serious tone to the music, with lower tones and more bass, helping to establish both its brand identity, as a serious news broadcaster, and its target audience of the middle aged and above. The graphics of the newsround clip clearly distinguish themselves from the other two because of the simplistic manner of the shapes and light editing in terms of colours, for example the BBC use harsh red and yellows compared to the greens of blues of Newsround. Interestingly, channel Four opt for light blues and purples to establish how different they from the BBC perhaps.

The mis-en-scene is strongly differianted between mainly the BBC news and Channel 4's with Newsround, whilst newsround has a low sofa with a large green screen, the other two comprise of large screens containing relevant images and titles regarding the news.

2) It is clear that both channel 4 and the BBC are aiming their relevant programs at an older audience, whether that be the more formal mode of address or the harsher graphics. On the other hand, newsround is clearly aiming for the younger audience, because of its screening always being shown during CBBC times, meaning it would be from 6 to around 12.

3) All the title sequences clearly have merit with there respective audiences, hence their success, however i think the BBC's perhaps more than the rest, because of the tension it creates.

Beginnings Part II

After securing A at A-level, we begin another year in the editing suite -